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Bagged goods have been driving business transformation. Is this an exaggeration? Imagine how grocery stores/retailers would survive without proper product packaging. Products without appropriate packaging are unlikely to perform well, and customer satisfaction would be greatly impacted.
As new packaging materials have emerged, manufacturers and distributors have chosen a variety of packaging: plastic containers, cardboard boxes, display cases, bottles, composite cans, and flexible packaging, among others. One relatively novel packaging format - the stand-up pouch - has gained favor due to its advantages in elevating product prestige, enhancing visual appeal, being lightweight and convenient, providing freshness and sealability, making it an important choice for manufacturers and distributors.
The Benefits of Stand-Up Pouches
Stand-up pouches originated from the French company Thimonier. In 1963, the company's CEO, M. Louis Doyen, successfully patented the Doypack (stand-up pouch). In the 1990s, stand-up pouches gained widespread recognition in the US market, and then proliferated globally. Stand-up pouches offer manufacturers and consumers a new choice superior to traditional packaging:
- Automated Manufacturing: Modern packaging machinery can fully automate the production process
- Large capacity, excellent sealability, and reusability
- Natural advantages for liquid and perishable products
- Aluminum foil materials can prevent contamination and seal in freshness, flavor, and nutrients
Furthermore, stand-up pouches are very user-friendly, with a bottom gusset that saves shelf space and easy-open tear notches.
The Visual Appeal of Stand-Up Pouches
Effective marketing is crucial to a product's success. Stand-up pouches stand upright on retail shelves, easily standing out in visual competition. Distinctive pouch designs can fully showcase a product's brand identity, elevating the product's prestige and capturing consumer attention.
The "rotogravure" printing technique used on the PET outer layer represents the highest quality printing. The graphics are printed between the PET layer and the adhesive layer, ensuring no ink contacts the product or ingredients inside. Additionally, the PET surface can protect against scratches and abrasion. If you want customers to see the product inside, you can also customize stand-up pouches with transparent windows.
